Conix Archtects (architect), Jan Hoet Jr. (scenographer) , JNC International (landscape architect), 3E (energy consultant), and CJI (Chinese contractor), all in collaboration with JV Realys (Asos Group) have won the competition to design the Belgian Pavillion for Shanghai Expo 2010.
It is interesting that the “structure of the “Brain Cell” was the chosen dominant conceptual image for the building, evoking the artistic richness of Belgium and Europe, as well as all its scientific achievements. The brain cell also refers to the role of Belgium as one of Europe’s main gathering centers and cross points. In contrast to the playful, organic and intriguing form of the brain cell, the exterior of the building refers to the pragmatism and the discretion typical of Belgium.”
via Conix Architects